 Seeing
What's Next Solution
Clayton M Christensen
This book offers a framework for
predicting industry winners and losers. Every day,
executives, industry analysts, and investors take action
based on how they believe innovation will change industries.
Yet these beliefs are largely based on guesswork and
incomplete or misleading data, and lead to costly errors in
judgment. Clayton M. Christensen and his research partners
present a breakthrough framework for predicting outcomes in
the evolution of any industry.
"Seeing What's Next" offers a practical,
three-part model that helps decision makers spot the signals
of industry change, determine the outcome of competitive
battles, and assess whether a firm's strategic choices will
ensure or threaten its future success
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