 Innovators
Dilemma
Clayton M Christensen
The Innovator's Dilemma demonstrates why outstanding
companies that had their competitive antennae up, listened
astutely to customers, and invested aggressively in new
technologies still lost their market dominance. Drawing on
patterns of innovation in a variety of industries, the
author argues that good business practices can,
nevertheless, weaken a great firm. He shows how truly
important, breakthrough innovations are often initially
rejected by customers that cannot currently use them,
leading firms to allow their most important innovations to
languish.
Keeping close to customers is critical
for current success. But long-term growth and profits depend
upon a very different managerial formula. This book aims to
help managers see the changes that may be coming their way
and will show them how to respond for success. |
