 Crossing
the Chasm Geoffrey A Moore
Is a marketing book that focuses on the specifics of
marketing new high tech products.
Moore
argues that there is a chasm between the early adopters of a
product (the technology enthusiasts and visionaries) and the
early majority (the pragmatists).
Moore
argues that this is because visionaries and pragmatists have
very different expectations.
Moore
explores those differences and builds from there to suggest
techniques to successfully cross the "chasm",
including choosing a target market, understanding the whole
product concept, positioning the product, building a
marketing strategy, choosing the most appropriate
distribution channel and pricing
. |
